Why Branding is Important for Small Business

“Branding is the promotion of a particular product or company by means of advertising and distinctive design” as described by google.

As an experienced marketer, with over 25 years of Industry knowledge, Branding is essential to the long term growth of your business. There are many different parts to branding and ensuring that these are thoroughly thought out will ensure that your brand will come to life and carry you and your business forward to building the brands values, recognition and trust over time.

Why Branding is Important?

Small Business Branding will make you stand out over your competitors and make your Business more valuable should you ever decide to sell it or pass it onto your children. A lot of people starting out in Business may think that a brand is a logo alone but there is so much more behind a brand.

The logo is the visual element which is a result of creating the business strategy and identifying brand position. These are the Why, Who, How, What, Where & When of the brand. Once all those questions have been answered you have a better understanding of the brand, the customer and the solution you are providing.

With a clear understanding of the business mission and vision, you can create the visual identity, the logo, along with the tone of voice and the outlining of the brand values. All of these elements should be used consistently throughout the business collateral, marketing material and campaigns to ensure strong brand alignment and on-brand messaging is conveyed.

HERE IS A BREAKDOWN ON BRAND

B = Blueprint

A brand is the masterplan of your customer’s experience. It needs to be delivered consistently across all areas of your business to help build trust and loyalty in your brand.

R = Relationship

A brand is the thoughts, feelings and psychological relationship between a business and a customer

A = Agreement

A brand is a promise of what the consumer will experience from your business.

N = Nature

A brand is the inherent nature of your business - the personality, the character, the style. It is the emotional association to your brand.

D = Distinctive

Branding makes your business stand out from the crowd. It is the unique identity of your business.

Brands are not built overnight they are built over time, just like any strong relationship you need to build trust and prove that you will deliver what your brand is promising. Your brand is a long term marketing strategy and when it is built on solid foundations it will stand the tests of time.